Korean Air TV commercial — stupidest in history?
This TV commercial, for Korean Air, has been driving me bugnuts ever since I first noticed it, maybe a year ago. It’s got my vote for the Stupidest Commercial in TV History Award, or somesuch. (If there isn’t such an honorific, we just might have to create one, to find a home for this thing.)
Filmed in a cool teal-and-gray color scheme, and accompanied by some nicely-chilled Downtempo music, we get a succession of images of goofily well-dressed nouveau riche hepcats in various languid poses — vainly fighting, I guess, the ol’ ennui.
Various adjectives float about the screen in a non-sequitur accompaniment: Exquisite; Visionary; Breathtaking; Graceful; Pledging (WTF is “pledging”??); Understanding; etc. The “Understanding” badge is also the oddest — some guy holding a champagne bottle at crotch level, popping the cork with one hand, while an expensively-shod pair of women’s feet dominate the forescreen. Weird, I tell you! See for yourself:
If it was the responsible advertising agency’s intent to get me to be aware of their client’s product, then they’ve succeeded. If it was their intent to get me to want to use their client’s product, then, uh… not so much. EPIC FAIL, dudes.
26 September 2008 at 7:38 p
I think this is a very very cool ad and I simply love the music( who is this music by I would love to get a full track) forget about what people might say like it sucks because it does’nt its great.
6 October 2008 at 10:14 p
I’m glad I’m not the only one driven mad by this inane TV ad.
23 October 2008 at 6:39 p
most people areed that korean air commerical sucks!!! and why is there so many americans on korean air? in the end the korean girl isn’t a korean, the whole point of the korean air commerical are they try to sell sex or underwear???? beshrew korean air and people ” correct the message about koreans!”
23 October 2008 at 7:00 p
korean air commercial sending us message that they’re selling sex.
30 October 2008 at 12:44 p
I agree this has to be the most baffling, bizarre commercial ever. At first, you think it’s an ad for a very upscale boutique… ( clothes, perfume, shoes ) then you see the nose of the 747 at an airport… then see flight attendants and cuisine served on board… then the male voice saying “Excellence in flight!”. Yeah… I’m going to book my next flight to Cleveland on Korean Air. I guess the ad people drank too much champagne when creating this fluff piece.
“Excellence in the Twilight Zone more like it!”
18 December 2008 at 7:09 p
And who is that woman in the goofy-ass shorts and skirt outfit? It is a pretentious, stupid commercial. I knew the oriental girl was not a Korean.
28 April 2009 at 11:04 p
It just started airing here and they play it every five minutes! It’s idiotic!
3 May 2009 at 10:38 p
Another stupid commercial selling sex. It doesn’t make any sense, is really confusing and has nothing to do with the actual product it is supposed to be advertising. I will not be flying Korean Airhead!
27 June 2009 at 1:20 p
Spot on summarization! Utterly baffling/pointless commercial.